The report was founded 2004 by Better Business World Wide, and is now managed by the trade organisation MSPA Europe/Africa.
Mystery Shopping providers in Europe, Africa, Asia, North- and South America have contribute with data from more than 28 million evaluations in 69 countries.
Prepare to join by tagging your clients to an industry, and the questions in all your survey forms that are related to the categories, smile, greeting and add-on sales. Then it will be easy for you to pull the data immediately after the end of the year. Please talk to your IT-company already now and you will be able to participate in the Smiling Report in an efficient way.
MSPA Europe/Africa will post more info at the MSPA website closer to the deadline. Meanwhile if you have any questions, please contact Bernarda Blazek.