The Smiling Report 2020 was published the 21th of April 2020. The report is for the 16th year compiled by Better Business World Wide in cooperation with MSPA Europe/Africa.
For the report 2020, Mystery Shopping providers in Europe, Asia, North- and South America have contribute with data from close to five million evaluations of Smile, Greeting and Add-on Sales across a spectrum of industries. To date, the Smiling Report includes data from more than 28 million evaluations in 69 countries.

The report is free of charge but you are welcome to join our fundraising for more smiles in the world!

View the Smiling Report>
Request login to view results >

Pressreleases >
Articles >
Regional Awards >

List of participating companies >

Join as a participating company >

What is Mystery Shopping >

MSPA Standards and Ethics

Contact us >
Submit data >



Powered by
Better Business World Wide
and Surfmerchants